tag:blogger.com,1999:blog-8049972141403861029.post4624182891033400638..comments2011-09-06T02:37:46.352-07:00Comments on Melanie Do-Nascimento: CIPR Awards 2010 Counties South Gold winnerMelanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8049972141403861029.post-53423449388105500502010-12-12T09:39:46.917-08:002010-12-12T09:39:46.917-08:00Thank you Tom for your comment.
Like you I also ...Thank you Tom for your comment. <br /><br />Like you I also did think that 'The Butterfly Effect' was a great name to call the campaign it really showed what they were trying to achieve; that by doing something small it can make a big difference. <br /><br />I think that Pegasus Public Relations chose the butterfly conservation mainly because they felt that it did fit in with their campaign but also because it made the whole campaign very creative, and i think one thing a camapaign has to be to work is it has to be creative and i think this is another reason why they won a Gold award. <br /><br />I am now following your blog, and look forward to reading your posts!!Melanie Do-Nascimentohttps://www.blogger.com/profile/14185527242736176257noreply@blogger.comtag:blogger.com,1999:blog-8049972141403861029.post-69109933661714911782010-12-11T12:46:43.279-08:002010-12-11T12:46:43.279-08:00Hi Melanie,
All in all I think this was a good ca...Hi Melanie,<br /><br />All in all I think this was a good campaign and did deserve the gold award. However, it does seem to have some holes.<br /><br />'The butterfly effect' s a great name for the campaign and really highlights how small things can make a big difference. But apart from the name I cant see any other reason they should have chosen to link the campaign with butterfly conservation. It just seems like they jumped the gun and made a quick decision without much consideration of other options. Their reasoning just seems a little thin to me.<br /><br />Regardless of this the rest of the campaign was carried out brilliantly. It was a very brave move to ban plastic bags in the first place. I think staging the press briefing in the butterfly sanctuary was a great idea, as well as giving out press packs in the new butterfly bag.<br /><br />The amount of coverage they got was great, as was the involvement of high profile journalists and professionals.<br /><br />For these reasons I would give the campaign 4 out of 5.<br /><br />Hope the comments helped. I would appreciate it if you would follow my PR blog at http://2plus2pr.blogspot.com/Tom Westgatehttps://www.blogger.com/profile/11997280263800169701noreply@blogger.comtag:blogger.com,1999:blog-8049972141403861029.post-66917644417332793072010-12-09T14:43:04.516-08:002010-12-09T14:43:04.516-08:00Thank you Ines for your comment. Pegasus Public Re...Thank you Ines for your comment. Pegasus Public Relations linked the banning of plastic bags into its 25 year support of a butterfly conservation project. <br /><br />They employed a campaign theme of the 'Butterfly Effect' playing on a well known phrase to showcase how small changes, such as those Holland and Barrett is making as part of the Plan-It-Green policy, can have a big effect. <br /><br />Because basically these large blue butterflies were pronounced extinct in Britain in 1979 but today these butterflies can be found on 33 sites in the south-west of England. This is a tribute to a large-scale conservation programme underpinned by innovative science and omplemented by a determined and broad partnership. ( This was all in the Large Blue Butterfly Collaborating to Conserve hand out i gave out during my presentation). So this just shows that a small change can have a big effect. And with Holland and Barrett being the first high street retailer to band plastic bags this small change can have a big effect as high street retailers can follow them and it will have a big impact on the environment. <br /><br />However, i disagreee with you giving the campaign 3.5 out of 5 on the grounds of what you disagreed on. But that is my personal opinion. <br /><br />I would love some more comments so i can see what everyone else thinks.<br /><br />Once again Thank you Ines for your feedback.Melanie Do-Nascimentohttps://www.blogger.com/profile/14185527242736176257noreply@blogger.comtag:blogger.com,1999:blog-8049972141403861029.post-90965102909831470392010-12-09T14:05:36.503-08:002010-12-09T14:05:36.503-08:00I thought this campaign was really creative and an...I thought this campaign was really creative and and knew exactly how to get the medias attention by linking it to something that would create a fun day out in the use of the butterflies. I think it deserved the gold award because of how well it got the media involved and all the positive coverage it got.<br /><br />However there are a few negative points id like to add:<br /><br />When i first heard of this campaign i was quite confused as to why they chose to link to the conservation of butterflies. did holland and barrats create the butterfly project or did they just support it because it was to do with being environmental so it linked with the plastic bag ban??<br /><br />also i dont think it involved the big amount of male customers well enough because theyre not really going to want to walk around with a butterfly bag...and for that reason i would give it a 3.5 out of 5!!<br /><br />Everything else in the campaign worked really wellines16https://www.blogger.com/profile/13912509484251567833noreply@blogger.com