tag:blogger.com,1999:blog-80499721414038610292024-02-07T11:22:25.944-08:00Melanie Do-NascimentoInside-out PR and communications blog is where I give you an insight into my final course units and ongoing assignments at university and were I share things I find inspiring.Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-8049972141403861029.post-18081075389693345382011-10-06T18:24:00.000-07:002011-10-06T18:24:26.731-07:00NEW BLOGHi everyone could you all follow my new blog please:<br />
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<a href="http://melaniedn.blogspot.com/">http://melaniedn.blogspot.com/</a><br />
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Lots of Love<br />
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MelanieDNMelanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-38029938722959330542011-04-15T03:04:00.000-07:002011-04-15T03:04:02.880-07:00Lynx Excite<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/EfeVEAZkJqM?feature=player_embedded' frameborder='0'></iframe></div><br />
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The video above is the new advert for Lynx Excite, 'Angels will fall'.<br />
Could you please comment on my blog about this advert and about the whole Lynx Excite campaign: <a href="http://melaniedn.wordpress.com/">http://melaniedn.wordpress.com/</a><br />
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Thank youMelanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com1tag:blogger.com,1999:blog-8049972141403861029.post-54170867389904635562011-03-12T06:57:00.000-08:002011-03-12T06:57:02.191-08:00Product Placement in music videos<div style="line-height: 140%;"><span style="color: black; font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 140%; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>The Power of Product Placement in music videos!</strong></span></div><div style="line-height: 140%;"><br />
</div><div style="line-height: 140%;"><span style="color: black; font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 140%; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I was watching the new video from Britney Spears and Jennifer Lopez and I just had to blog about product placement in music videos. I will be posting these music videos at the end of this post.</span></div><div style="line-height: 140%;"><span style="color: black; font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 140%; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Music and advertising have been mixing together for a long time, starting with the famous driving his Chevy from Don McLean in ‘American Pie’ to the song ‘Pass the Courvoisier’ from Busta Rhymes. One of the main reasons for this is that artists depend on advertising money to support their career.</span></div><div style="line-height: 140%;"><span style="color: black; font-family: "Calibri", "sans-serif"; font-size: 11pt; line-height: 140%; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">More than often, the money these celebrities receive from product placement in music videos will pay for the video itself. The deal with advertising can help to reduce the continually increasing cost of music video productions. The most expensive music video ever made being Scream by Michael Jackson, which cost 7 million dollars so maybe you can understand why they might need every bit of extra cash.</span></div><div style="line-height: 140%;"><br />
</div><div class="MsoNormal" style="line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><b><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">Why is this important for PR professionals?</span></span></b></div><div class="MsoNormal" style="line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">Research has shown that placing products in music videos have been increasing gradually. It was found that from 1979 to 1997 rap music with brand name mentions increased from 46% to 71%. This shows that product placements in music videos is not new, however the effectiveness of the product placement is still not clear. If musicians decide to include your product you can have very little control over its usage and this could have a positive or negative effect.</span></span></div><div class="MsoNormal" style="line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">This could be very useful to PR professionals because it has been stated that the pairing of brands with characters may facilitate the transfer of evaluative meaning from artists to embedded brands. Through music videos the artist is also subtly selling a lifestyle, not just the music.</span></span></div><div class="MsoNormal" style="line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">Music Videos are now full with product placements. A recent example is Lady Gaga and Beyonce’s track ‘Telephone’. I’ve posted the video below and there are nine product placements:</span></span><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">1:34: Heartbeats earphones.<br />
2:06: Virgin Mobile.<br />
2:17: Diet Coke.<br />
4:15: Virgin Mobile (again).<br />
4:24: HP Envy ‘Beats Limited Editon’ laptop from Monster.<br />
4:28: Plenty Of Fish dating site.<br />
4:44: Chevrolet.<br />
5:37: Polaroid.<br />
6:24: Wonderbread.<br />
6:36: Miracle Whip.<br />
8:31: Polaroid (again).</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/EVBsypHzF3U?feature=player_embedded' frameborder='0'></iframe></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
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</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">When do you think product placement get ‘too much’? </span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">When does it cross the line and become ‘unethical’?</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>Or, should it just continue to increase more and more?</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: 140%; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">I’ve posted another two videos below Jennifer Lopez’s new song and Britney Spears. Spot the product placement.</span></span></div><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><object width="320" height="266" class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/t4H_Zoh7G5A/0.jpg"><param name="movie" value="http://www.youtube.com/v/t4H_Zoh7G5A&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/t4H_Zoh7G5A&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/-Edv8Onsrgg?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br />
</div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com1tag:blogger.com,1999:blog-8049972141403861029.post-44616333549695935862011-02-28T14:48:00.000-08:002011-02-28T14:49:15.351-08:00This morning at 11.00AM?! They say it's time to talk about sex?!<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">This Morning at 11am discussed the results of a sex survey on the show.</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">Phillip Schofield and Ruth Langsford looked lost and didn't seem to know where to look when sex therapist Jo Hemmings and Dr Pixie McKenna showed up on the show with vibrators on the ITV program to chat about keeping things 'hot' in the bedroom.</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">With the soundtrack of sexual healing in the background and a breathy voice over the results of This Morning’s sex survey 2011, were shown to the viewers at home.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">Philip Schofield staggered over his words whilst discussing that 20% of male respondents to the survey had admitted to faking an orgasm. </span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="font-family: Calibri;">Viewers watched a couple demonstrating a sexual position, he joked: 'Glad she's kept her stockings on, there's only so far we're allowed to go.</span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgCZeJbhNgArdCLCKjnpI8e5uoOIxEUn610EXq4HVGB1_1J3FuUmwoNlRrlmTV_JDGnJtOyT6KbQYpYPGeSDOostOUpoAzjvMGDIu1S_Lk43l93cfI2r73u_W-SgOW1qzSvq0Q1VA9JYc/s1600/2.bmp" imageanchor="1" style="cssfloat: left; margin-left: 1em; margin-right: 1em;"><img border="0" height="195" l6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgCZeJbhNgArdCLCKjnpI8e5uoOIxEUn610EXq4HVGB1_1J3FuUmwoNlRrlmTV_JDGnJtOyT6KbQYpYPGeSDOostOUpoAzjvMGDIu1S_Lk43l93cfI2r73u_W-SgOW1qzSvq0Q1VA9JYc/s320/2.bmp" width="320" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
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<span style="color: black; mso-bidi-font-family: Calibri; mso-bidi-language: HE; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Calibri;">At one point during the show another couple sat on a bed with handcuffs, a feather boa and blindfold, demonstrating how to use role play in the bedroom.</span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgZwDT6TQsWtPG-2J-1a28EjEyaKB7WrCmfR5kG5eSEpJRTE2Aoiu1XRamYUmq7yFJYJfEtXSIinH-ATOpiKn8eqHMJ7IvURmz8Ixl0v0hW5C6scNKsQ7Iwlr8Tnwm0dwH6RBYj_Ky-_A/s1600/1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" l6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgZwDT6TQsWtPG-2J-1a28EjEyaKB7WrCmfR5kG5eSEpJRTE2Aoiu1XRamYUmq7yFJYJfEtXSIinH-ATOpiKn8eqHMJ7IvURmz8Ixl0v0hW5C6scNKsQ7Iwlr8Tnwm0dwH6RBYj_Ky-_A/s320/1.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcT0579n9v37STv27WB4Rt5gBhmsc2POU4CcrooCAX5HsqrLun_NoDIHLCTp0h22BLrHaGKX0WeMZx6Lu9ilIoDThxhjdhc-95nP-39_24mMqQyIEgXpEPHeGTCNktBVqJr2ps1LOvmjM/s1600/3.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" l6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcT0579n9v37STv27WB4Rt5gBhmsc2POU4CcrooCAX5HsqrLun_NoDIHLCTp0h22BLrHaGKX0WeMZx6Lu9ilIoDThxhjdhc-95nP-39_24mMqQyIEgXpEPHeGTCNktBVqJr2ps1LOvmjM/s320/3.bmp" width="320" /></a></div>Inapproriate? Close-up of bedroom scenes were shown. <br />
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What are your thoughts about todays program? Is 11am a time to be talking and discussing sex?Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com2tag:blogger.com,1999:blog-8049972141403861029.post-6438103107061761062011-02-07T08:06:00.000-08:002011-02-07T08:06:36.126-08:00SEX sells: Dita Von Teese strips off in a provocative new Renault Clio TV ad<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">World renowned burlesque dancer Dita Von Teese has a new role and raises eyebrows playing a stripper in the new TV advertisement for the Renault clio.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMkQ6eHgnVKH5BEGIkPJinziMNF5n4giztqbuPnRXD3B7D5MSJe6zR9p6w4HKRyoKh9-h0vZTxdPmYbfS22Qxe4ZzZ6F2E99H4GVMzitGBDFH2ufP6pL5H61zSxieUuAN3K58rFgOtrVE/s1600/1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMkQ6eHgnVKH5BEGIkPJinziMNF5n4giztqbuPnRXD3B7D5MSJe6zR9p6w4HKRyoKh9-h0vZTxdPmYbfS22Qxe4ZzZ6F2E99H4GVMzitGBDFH2ufP6pL5H61zSxieUuAN3K58rFgOtrVE/s320/1.bmp" width="320" /></a></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The flashy commercial, which also co-stars French footballer Thierry Henry and Rihanna, shows so much skin, it's hard to believe it's meant to sell a Renault clio.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-no-proof: yes;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-no-proof: yes;"></span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The advert, which Renault is calling its Va Va Voom commercial, opens with a montage featuring Audrey Hepburn in a clip from Breakfast at Tiffany's, the late Marlon Brando and David Bowie.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Dita then begins to strip off as Thierry Henry, who plays a strip club regular, ogles her through a peep hole. </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj10TXVeuedLtKWy3ejAxcEEZYP8kBQLhBev51TM_UmVT82KMzjYh-WIDT-ki9mRZNuMNORujWdW8NQnZJm7tRNPVotbBGW5J6j1XHtKTcSD_C2QQ1z3odOgj2kUcsWltNgZu06mJPvGM4/s1600/1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj10TXVeuedLtKWy3ejAxcEEZYP8kBQLhBev51TM_UmVT82KMzjYh-WIDT-ki9mRZNuMNORujWdW8NQnZJm7tRNPVotbBGW5J6j1XHtKTcSD_C2QQ1z3odOgj2kUcsWltNgZu06mJPvGM4/s320/1.bmp" width="320" /></a></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Dita removes her corset and bra and is topless while Thierry marvels at her assets.</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-no-proof: yes;"></span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 0pt;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Rihanna then flashes on screen in a clip from her BANNED video s&m, inter cut with a clip of Marlon Brandon speaking the famous line 'I coulda been a contender' from the 1954 film On the Waterfront. </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnRmr_QXyVbaXFFPt43s4S1alhwjnOAI5PHl_Bhh34oKJvMZIt7FCzBYyb7P9l_3ihSfhlKtHTww49gtvgVOpi0V3pPQgA0VAgX9Dhq2zQY-zlBI9UR_mZGw9gnXhsQxXkYc8HNziBW4M/s1600/1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" h5="true" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnRmr_QXyVbaXFFPt43s4S1alhwjnOAI5PHl_Bhh34oKJvMZIt7FCzBYyb7P9l_3ihSfhlKtHTww49gtvgVOpi0V3pPQgA0VAgX9Dhq2zQY-zlBI9UR_mZGw9gnXhsQxXkYc8HNziBW4M/s320/1.bmp" width="320" /></a></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Finally after all the skin and the superstars leave the screen, several shots of the car pop up.</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Renault unveiled its sexy new campaign last night on ITV.</span></div><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><div class="imageCaption" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Is this advert too provactove for TV?</div></span><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><br />
</div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Watch the advert below:</span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/7zad2vZ3yJM?feature=player_embedded' frameborder='0'></iframe></div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-66575578173129879842010-12-29T10:22:00.000-08:002010-12-29T10:27:55.377-08:00Overnight sensation..Amazon Eve<div class="separator" style="clear: both; text-align: left;">The worlds tallest model stands at 6ft 8inches, amazon Eve has become an overnight sensation since November last year when a magazine put her in a bikini on a cover of a magazine.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Eve, from Turlock, California, is a full time model but also wrestles with men for $400 an hour. Take a look at some of the pictures below:</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Please share your comments below.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimWb_bW68IiyKImsoe0ppnQuBuc1eJMUgRHJqLY8iUsT-hY9QGCGPpIp3crHp1dyswZc9L61HosfuOC0hXv42plv5Uf6Plk_E4abxD1kH3QRrTcyafB8Sd__6pkLFAdV0iOgWAL0G4xXw/s1600/article-1342414-0C9992A2000005DC-444_634x395.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimWb_bW68IiyKImsoe0ppnQuBuc1eJMUgRHJqLY8iUsT-hY9QGCGPpIp3crHp1dyswZc9L61HosfuOC0hXv42plv5Uf6Plk_E4abxD1kH3QRrTcyafB8Sd__6pkLFAdV0iOgWAL0G4xXw/s320/article-1342414-0C9992A2000005DC-444_634x395.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVa12f_xfI5931TBEv7Uw5jMNHoTfGnNpgj8c1acs2T_GVt2VSynBn8YxhEBCNDUQ9n6BNKdPmjJFCzhsq7guIlAMqaWTFiwJtVYM3IJ8yUkt9VAEMrjVCtGbK98a2hDUeA9csbwImKhA/s1600/article-1342414-0C998EB7000005DC-245_306x456.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVa12f_xfI5931TBEv7Uw5jMNHoTfGnNpgj8c1acs2T_GVt2VSynBn8YxhEBCNDUQ9n6BNKdPmjJFCzhsq7guIlAMqaWTFiwJtVYM3IJ8yUkt9VAEMrjVCtGbK98a2hDUeA9csbwImKhA/s320/article-1342414-0C998EB7000005DC-245_306x456.jpg" width="214" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuFjOrrUrTZfbCWFPWHv5e6g9aJ54wZbMXqVPsaSB3_yH0NjtvS4LWhjJO6cpAaYE1PRTZcqprpVsYQQYfYmsw_pdI5KfycOwOUoz4yjHAGEAVmBoSD2RXtPOv1Dwb4cvGIOFaXco51lw/s1600/article-1342414-0C998F9C000005DC-475_306x645.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuFjOrrUrTZfbCWFPWHv5e6g9aJ54wZbMXqVPsaSB3_yH0NjtvS4LWhjJO6cpAaYE1PRTZcqprpVsYQQYfYmsw_pdI5KfycOwOUoz4yjHAGEAVmBoSD2RXtPOv1Dwb4cvGIOFaXco51lw/s320/article-1342414-0C998F9C000005DC-475_306x645.jpg" width="150" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-52594354145392273402010-12-25T15:02:00.000-08:002010-12-25T15:02:17.614-08:00Race row over Elle's front cover shoot after Bollywood actress' skin is 'whitened'<div class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRXBBAn9aCgnw3wP66ajEWMJecYeN_lqXGuDfT9QczFip2lmDdYk13XAQHToX1P-pai2gHf0Swf81tsLprlnnmmLvbsprLHGe6lwIVsU-fPVAfUMeMYZRf0g9pAmKjZLdRGvQkmK8FDzs/s1600/1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRXBBAn9aCgnw3wP66ajEWMJecYeN_lqXGuDfT9QczFip2lmDdYk13XAQHToX1P-pai2gHf0Swf81tsLprlnnmmLvbsprLHGe6lwIVsU-fPVAfUMeMYZRf0g9pAmKjZLdRGvQkmK8FDzs/s400/1.bmp" width="295" /></a></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Elle magazine has come into a race row after supposedly whitening the skin of a Bollywood actress on its cover. Many readers are angry and upset after it was suggested that the fashion bible might have digitally ‘bleached’ the skin of Bollywood actress Aishwarya Rai Bachchan.</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh96hsNPbhNmAZZZKl3LtY0XXtxdRSfl0TgAnJZw-34UYGGv602OCiIv21a8YweJhAn5PZKVKmkTQKZrs4VSOhmaLcPYIWlIgLk2e689K4F0zkZNnbxdjsmHSnTTlAQ3zuvNxGvQisYLRw/s1600/11.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh96hsNPbhNmAZZZKl3LtY0XXtxdRSfl0TgAnJZw-34UYGGv602OCiIv21a8YweJhAn5PZKVKmkTQKZrs4VSOhmaLcPYIWlIgLk2e689K4F0zkZNnbxdjsmHSnTTlAQ3zuvNxGvQisYLRw/s320/11.bmp" width="194" /></a><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The 37 year old appears on this month’s cover of the Indian edition of the magazine. Though, her skin appears to be much lighter than her normal colour (seen left).</span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Inside the magazine, she has a series of shots which again all show her with pale skin. It’s not the first time that Elle has been accused of appearing to lighten the skin of its non-white models. </span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">In September this year, black actress Gabourey Sidibe appeared on the cover of an American edition of the magazine with a much paler skin tone. On that particular time Elle said they had not altered the star’s skin. </span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Skin lightening is a controversial issue in India and those with a lighter complexion are perceived to be rich and successful. Skin-lightening products in India aimed at young men and women now form a multi-million-pound industry.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Elle is seen upon as a fashion bible and should not be lightening models skin. They are portraying to their readers that lighter skin is always in fashion and this is wrong, and they should not be sending out this message.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Please share your thoughts and opinions on this subject. Do you think its right for magazines to lighten model’s complexions?</span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-46241828910334006382010-12-06T16:41:00.000-08:002010-12-09T12:57:42.784-08:00CIPR Awards 2010 Counties South Gold winner<span style="font-family: Arial, Helvetica, sans-serif;"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5546123061962493602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIDDojfSZu18soDRfvMv9h43BZveLZB7VdDyLgqfeQD3zTqVv2thNffQhL9bo1RjmUTetI5AIh3yKCjaQ_yweQTVQxwux_QDVgd8MoWajjYEoUgkFpq__I8Ru3H2U33s4ED38t3Sbpr9I/s320/CIPR+logo+small.JPG" style="cursor: pointer; display: block; height: 85px; margin: 0px auto 10px; text-align: center; width: 320px;" /></span><br />
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<span style="color: #222222; font-family: "Arial", "sans-serif";">Title of entry: The Butterfly Effect</span><span style="color: #222222; font-family: "Courier New";"><br />
</span><span style="color: #222222; font-family: "Arial", "sans-serif";">Client Name: Holland and Barrett</span><span style="color: #222222; font-family: "Courier New";"><br />
</span><span style="color: #222222; font-family: "Arial", "sans-serif";">Agency Name: Pegasus Public Relations</span><span style="color: #222222; font-family: "Courier New";"></span><br />
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt;"><span style="color: #222222; font-family: "Arial", "sans-serif";">The CIPR Pride Awards are a yearly award given to great PR campaigns all over the UK. </span><span style="color: #222222; font-family: "Courier New";"></span></div><br />
<div class="MsoNormal"><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span></div><div class="MsoNormal"><span style="font-family: Arial;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span></span></div><div class="MsoNormal"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi9JSCa2BhoKqe7dp71xFyjQfqMcG3GWoYLnI-n70VtjypYYlI2WuC9TWerR_D4kzxCFRIkQCAcPAHoyZTXeWNFb5RxSHXe958NGcvpPd3XNo1kFO_oi7lMbvObAjO1TML30yoOdO3Cko/s1600/images.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="145" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi9JSCa2BhoKqe7dp71xFyjQfqMcG3GWoYLnI-n70VtjypYYlI2WuC9TWerR_D4kzxCFRIkQCAcPAHoyZTXeWNFb5RxSHXe958NGcvpPd3XNo1kFO_oi7lMbvObAjO1TML30yoOdO3Cko/s200/images.jpg" width="200" /></a><span style="font-family: Arial;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></span><br />
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<span style="color: #222222; font-family: "Arial", "sans-serif";">For my PR Strategy, Campaign Planning and Evaluation unit, I was asked to give a presentation to my class on a Pride Award winner from 2010 from Counties South region. I looked through all the winners and i decided that 'The Butterfly Effect' was the one that stood out in my head. </span><span style="color: #222222; font-family: "Courier New";"><br style="mso-special-character: line-break;" /></span></div></div><strong><span style="color: #222222; font-family: "Arial", "sans-serif";"></span></strong><br />
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<strong><span style="color: #222222; font-family: Arial;">Background</span></strong><br />
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgZVxqAm9Ar46raPpIHqpAko7Uq1SK0MufZJiCptWjhcq5He1cdze-SPfYUD4w2zDCRblRxgbgB8CEt_9i7CHhum5e09V2SivzNVz9IsNmOArYrUBuvuoe8j5TZfWQSU1cMwhB3y7_f4M/s1600/images.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgZVxqAm9Ar46raPpIHqpAko7Uq1SK0MufZJiCptWjhcq5He1cdze-SPfYUD4w2zDCRblRxgbgB8CEt_9i7CHhum5e09V2SivzNVz9IsNmOArYrUBuvuoe8j5TZfWQSU1cMwhB3y7_f4M/s1600/images.jpg" /></span></a><span style="color: #222222; font-family: "Arial", "sans-serif";">Linking the banning of plastic bags into a 25 year support of a butterfly project positioned Holland & Barrett on the way of a major environmental concern that spoke directly to their target audience of green conscious customers and threw down a challenge for the rest of the high street to follow them. The campaign delivered a news splash across the media reaching an audience of 55 million championing the health food chain for being the first major retailer to ban plastic bags and showcased their green credentials to a consumer, business and industry audience.</span><span style="color: #222222; font-family: "Courier New";"></span></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: left;"><br />
</div><strong><span style="font-family: Arial, Helvetica, sans-serif;">Strategy</span></strong><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><ul type="disc"><li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">A campaign theme ‘Butterfly Effect’ playing on a well known phrase to show how small changes, such as those Holland & Barrett’s is making as part of Plan-It-Green policy, can have a big effect.</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Increase profile of key spokespeople and develop Holland & Barrett environmental credibility among their eco target customers.</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Utilise range of media activities to ensure campaign is made relevant.</span><span style="font-family: "Courier New";"></span></li>
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">Implemention</span></strong><br />
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</div><div align="left"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3HBKojnqEsGu_4l3kQjdsqw-OQT1qXXgeACCPCCyNm3SM3RLO51rBp54F7wGoXaNtFyAkUXBvL9mmBWTdIpJ4o5F4mzB3BxlKOazX5LsgThGVLo_nnGygExfrV_K3rvzKR9vIr4WPyY4/s1600/buttefly-bag-300x298.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3HBKojnqEsGu_4l3kQjdsqw-OQT1qXXgeACCPCCyNm3SM3RLO51rBp54F7wGoXaNtFyAkUXBvL9mmBWTdIpJ4o5F4mzB3BxlKOazX5LsgThGVLo_nnGygExfrV_K3rvzKR9vIr4WPyY4/s1600/buttefly-bag-300x298.jpg" /></a><br />
<div class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><span style="color: #222222; font-family: "Arial", "sans-serif";">The campaign ran in October- December 2009 in the run up to the plastic bag ban on January 1st 2010.</span><span style="color: #222222; font-family: "Courier New";"></span></div><br />
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<span style="color: #222222; font-family: "Arial", "sans-serif";">Butterfly Effect Press Briefing: 12th November 2009</span><span style="color: #222222; font-family: "Courier New";"></span></div><ul type="disc"><li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">London Zoo was chosen as the venue for the briefing allowed interviews and photos to take place in the Butterfly paradise enclosure to tie into the butterfly effect theme.</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">The venue was used earlier by Gordon Brown to deliver manifesto on Global warming and would therefore be familiar to target audience.</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">High profile business, consumer affairs, environmental and industry journalists were invited to the briefing were Holland and Barrett's CEO Peter Aldis unveiled the retail chain's Plan it green strategy and introduced the new butterfly bags.</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Professor Jeremy Thomas discussed his conservation work the large blue butterfly and how Holland and Barrett supported his project to bring back the species from extinction in the UK.</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">All attendees received exclusive signed copies of Sir David Attenborough's book 'Life Stories' inside with the new jute butterfly bags with a full press pack.</span></li>
</ul></div><div align="left" class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt;"><strong><span style="color: #222222; font-family: "Arial", "sans-serif";">Evaluation </span></strong><span style="color: #222222; font-family: "Courier New";"></span></div><div align="left" class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><span style="color: #222222; font-family: "Arial", "sans-serif";">The campaign met all the objectives which were stated in the strategies:</span><span style="color: #222222; font-family: "Courier New";"></span></div><div align="left"><ul type="disc"><li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Using independent media evaluation, the three month campaign created over 55million opportunities to see through 26 items of coverage with an equivalent PR value of £554,623 representing a 18 to 1 return on investment.</span><span style="font-family: "Courier New";"> </span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Two distinct waves of press coverage followed the press briefing in mid November and on the 1st of January.</span><span style="font-family: "Courier New";"> </span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l2 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Press briefing was attended by 13 broadcast, national, business and consumer journalists including the Daily Mail and Radio 4’s The Today Programme.</span><span style="font-family: "Courier New";"> </span></li>
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</span><strong><span style="color: #222222; font-family: "Arial", "sans-serif";">Raise awareness of Holland & Barrett as an environmentally aware retailer and communicate social responsibility.</span></strong><span style="color: #222222; font-family: "Courier New";"><br style="mso-special-character: line-break;" /></span></div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt;"><span style="color: #222222; font-family: Symbol; mso-ascii-font-family: "Courier New"; mso-bidi-font-family: "Courier New";">·</span><span style="color: #222222; font-family: "Courier New";"> </span><span style="color: #222222; font-family: "Arial", "sans-serif";">70% of the coverage cited Holland & Barrett as being the first major retailer to ban plastic bags.</span><span style="color: #222222; font-family: "Courier New";"></span></div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt;"><span style="color: #222222; font-family: Symbol; mso-ascii-font-family: "Courier New"; mso-bidi-font-family: "Courier New";">·</span><span style="color: #222222; font-family: "Courier New";"> </span><span style="color: #222222; font-family: "Arial", "sans-serif";">Grabbed attention of Dimoldenberg Labour Group leader at Westminster council who commented about the ban.</span><span style="color: #222222; font-family: "Courier New";"> </span></div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><span style="color: #222222; font-family: "Courier New";"><br />
</span><strong><span style="color: #222222; font-family: "Arial", "sans-serif";">Increase profile of key spokespeople and develop Holland & Barrett environmental</span></strong><span style="color: #222222; font-family: "Courier New";"> </span><strong><span style="color: #222222; font-family: "Arial", "sans-serif";">credibility among their eco conscious target customer.</span></strong><span style="color: #222222; font-family: "Courier New";"></span></div><ul type="disc"><li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Holland and Barrett CEO Peter Aldis was quoted in 3 quarters of the press coverage.</span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";"></span><span style="font-family: "Arial", "sans-serif";">Eight articles across eco and environmental specific media congratulating Holland and Barrett for banning plastic bags.</span><span style="font-family: "Courier New";"> </span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Numerous tweets were seen across twitter again congratulating and supporting the ban at Holland and Barrett.</span><span style="font-family: "Courier New";"> </span></li>
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</div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><strong><span style="color: #222222; font-family: "Arial", "sans-serif";">Utilise range of media activities to ensure campaign is made relevant for health pages, business targets and consumers to maximise campaign reach</span></strong><span style="color: #222222; font-family: "Arial", "sans-serif";">.</span><span style="color: #222222; font-family: "Courier New";"></span></div><ul type="disc"><li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Coverage across a wide variety of media from daily national newspapers such as The Daily Mail and The Guardian, to specialist eco titles such as Green My Style, business titles such as Real Business and industry publications including Health Food Business and Retail Week.</span><span style="font-family: "Courier New";"> </span></li>
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</span><span style="color: #222222; font-family: "Arial", "sans-serif";">I believe that this was a great campaign full of creativity which matched the strategy and deserved to win a Gold award. Well done Pegasus PR.</span><span style="color: #222222; font-family: "Courier New";"><br />
</span></div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 0pt;"><span style="color: #222222; font-family: "Arial", "sans-serif";">My questions to you are as follows:</span><span style="color: #222222; font-family: "Courier New";"></span></div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><br />
</div><ul type="disc"><li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Do you think it deserved a Gold award?</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">What did you think about the briefing being held in London Zoo: Butterfly paradise a good or bad idea?</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Did you like the creativity of the campaign?</span><span style="font-family: "Courier New";"></span></li>
<li class="MsoNormal" style="background: white; color: #222222; line-height: normal; margin: 0cm 0cm 10pt; mso-list: l3 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt;"><span style="font-family: "Arial", "sans-serif";">Finally, what would you rate this campaign out of 5? And why?</span><span style="font-family: "Courier New";"></span></li>
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</div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><span style="color: #222222; font-family: "Arial", "sans-serif";">Your comments and feedback please.</span><span style="color: #222222; font-family: "Courier New";"></span></div><div class="MsoNormal" style="background: white; margin: 0cm 0cm 10pt;"><span style="color: #222222; font-family: "Arial", "sans-serif";">Thank you.</span></div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com4tag:blogger.com,1999:blog-8049972141403861029.post-17319551552553400242010-12-06T16:09:00.000-08:002010-12-06T16:09:16.754-08:00Digital Death: RAISES $1,000,000<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEGPot-hzzo7CfUVuzurbwuM5XWhjbAC8PCS8ftAZtR_jwLcxk2L8uO46rxyi6VBAbFpmX3Xsw-teJfG8rr0yykGMetMBzzh47_eMBcIzxCjdBhZ4peo_UphyphenhyphenhfQwNffuNLkDIR08weCA/s1600/1%252C000%252C000.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEGPot-hzzo7CfUVuzurbwuM5XWhjbAC8PCS8ftAZtR_jwLcxk2L8uO46rxyi6VBAbFpmX3Xsw-teJfG8rr0yykGMetMBzzh47_eMBcIzxCjdBhZ4peo_UphyphenhyphenhfQwNffuNLkDIR08weCA/s320/1%252C000%252C000.png" width="261" /></a></div><br />
<span style="font-family: Arial, Helvetica, sans-serif;">On the 6th of December 2010 only 5 days after this campaign was launched the celebrities have come back to life after raising $1,000,000 for World Aids day: Keep a child alive.</span><br />
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<span style="font-family: Arial;">Well done everyone who donated money and keeps donating :) Great campaign!</span>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-12512052370340050402010-12-02T18:07:00.000-08:002010-12-02T18:07:22.165-08:00Ultra slim Ann Ward Wins America’s Next Top Model<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczy92KdOtdczPpXFZYf4wy5G6qqvsmZNpFb6Cg-dVB8HJ-9EC1nBkf5a6RLPdh6dj328NWGRr3jFEbweP_xE2gmvE3IVgFfLvffnRUES51wJgL2znEB02Ybxph2P6puKqtPbHkwDmmqA/s1600/antm.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgczy92KdOtdczPpXFZYf4wy5G6qqvsmZNpFb6Cg-dVB8HJ-9EC1nBkf5a6RLPdh6dj328NWGRr3jFEbweP_xE2gmvE3IVgFfLvffnRUES51wJgL2znEB02Ybxph2P6puKqtPbHkwDmmqA/s1600/antm.bmp" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">Ultra slim Ann Ward, has won cycle 15 of America’s Next Top Model. When she was first seen to be competing on the show, her extremely thin figure was used in the trailer, showing one of the male judge’s hands encircling her waist (yes, it really is that small!)</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">The show’s boss, Tyra Banks says she does not endorse the idealization of thin women, the fact that Ann Ward won </span>her show sends a completely different message. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">What message is Tyra Banks sending ? </span><br />
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</div><div itxtvisited="1"><span style="font-family: Arial, Helvetica, sans-serif;">A lot of small young girls, aspiring models who are struggling with their body image watch America's Next top Model, and what messgae did Ann Ward winning send to them??</span></div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com3tag:blogger.com,1999:blog-8049972141403861029.post-80621923814210742432010-12-02T17:24:00.000-08:002010-12-02T18:32:02.031-08:00Digital Death: 01.12.10 Celebs 'die' for charity<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;"><img alt="" class="alignright size-full wp-image-114038" height="320" src="http://ewpopwatch.files.wordpress.com/2010/12/buylife_200.jpg?w=200&h=320" title="buylife_200" width="200" /><img class="rg_hi" data-height="255" data-width="197" height="255" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSTBn4p82Trab3Jo3T0B3YeMdtY_Ow4pO-xiMF0T7oGiSVwPLnW" style="height: 255px; width: 197px;" width="197" /><img class="rg_hi" data-height="255" data-width="197" height="255" id="rg_hi" src="http://t3.gstatic.com/images?q=tbn:ANd9GcSuY6OUyG4GNm6tM_uwDeoMdMcsXgO8x68nkTmz3Gym9PM0dgY3VA" style="height: 255px; width: 197px;" width="197" /><img class="rg_hi" data-height="260" data-width="194" height="260" id="rg_hi" src="http://t1.gstatic.com/images?q=tbn:ANd9GcQx-xKAZ2zgJs46NJ1yOwEImZIurpZGsPPmOcmvk7wImn-lXFVEGQ" style="height: 260px; width: 194px;" width="194" /></span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black;">There have been all sorts of interesting awareness campaigns happening across the world to support World AIDS Day. In the US they’ve been running a campaign called “</span><span style="color: black;">Digital Death</span><span style="color: black;">” </span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">were the worlds top tweeters are making the ultimate sacrifice by leaving their 30 million followers in the dark until $1,000,000 is raised to buy their digital lives back.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I think this is a great idea from all the celebrities which include Alicia Keys, Justin Timberlake, Kim Kardashian only to name a few but its not working fans have only donated $181, 260... nowhere near what they want. Of course, US fans are only just starting to feel deprived. Imagine how much more money they’ll donate in another 24 hours when they start going into gossip withdrawal! I'm having widrawal symptons from Kim Kardashian's twitter!! I'll keep you posted when they reach $1,000,000!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Here's how you can help visit: </span><a href="http://www.buylife.org/"><span style="font-family: Arial, Helvetica, sans-serif;">www.buylife.org</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> and donate.</span><br />
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<span style="font-family: Arial;">What are your ideas on this campaign?</span>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com1tag:blogger.com,1999:blog-8049972141403861029.post-36393621089060825392010-11-14T11:20:00.000-08:002010-11-14T11:20:11.971-08:00Transgender model Lea T is on the cover of Lurve Magazine<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQSFU1zNHvuzwrDlNbNTa_7Yl-Z0UymgUFoTNbhdVfF9xm0e7Rum4iXqmw8HW_OluG6mePFZ8keXXBOliue5y-dD8HD3jSUb_0pvk-6jIjXB0hkPAop-PiWVzksI8-l4CwhKLDsW3nnO8/s1600/lurve-cover-featuring-lea-t__oPt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQSFU1zNHvuzwrDlNbNTa_7Yl-Z0UymgUFoTNbhdVfF9xm0e7Rum4iXqmw8HW_OluG6mePFZ8keXXBOliue5y-dD8HD3jSUb_0pvk-6jIjXB0hkPAop-PiWVzksI8-l4CwhKLDsW3nnO8/s640/lurve-cover-featuring-lea-t__oPt.jpg" width="456" /></a></div><blockquote><span style="font-family: Arial, Helvetica, sans-serif;">The first transgender top model top model Lea T has just landed the front cover of Lurve Magzine. </span><div class="separator" style="clear: both; text-align: center;"></div></blockquote><span style="font-family: Arial, Helvetica, sans-serif;"> I love the cover do you?</span>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-12419111023132684982010-11-10T16:42:00.000-08:002010-11-10T16:42:52.036-08:00Rioting students<span style="font-family: Arial, Helvetica, sans-serif;">Rioting students stormed a building which housed the Tory party headquarters, as a national demonstration against tuition fees turned into violence. </span><span style="font-family: Arial, Helvetica, sans-serif;">Hundreds of people were evacuated from Millbank Tower in central London after yobs smashed windows, fought police and set fire to placecards.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Dozens of students headed to the roof of the building and hurled a fire extenguisher off the side and concrete. I was watching it live on the BBC news and it all got out of hand. </span><span style="font-family: Arial, Helvetica, sans-serif;">On the ground, sticks and other missiles were thrown at police from a crowd of at least 1,000. </span><span style="font-family: Arial, Helvetica, sans-serif;">Eight people were taken to hospital with injuries, and a number of arrests took place.</span><br />
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<div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;">An estimated 50,000 students and lecturers were taking part in the protest against Government plans to cut university funding and charge students up to £9,000 per year in tuition fees from 2012.</span></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;">The demonstration, which was organised by the National Union of Students and the University and College Union, started peacefully, with the students marching from Whitehall past Downing Street and Parliament. </span><span style="font-family: Arial, Helvetica, sans-serif;">But around an hour after the protest started, violence started at Millbank Tower. </span></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><span style="font-family: Arial;">These are some images of the protest below from the today please share your comments below:</span></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><span style="font-family: Arial;"><img height="276" id="il_fi" src="http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/11/10/1289406150485/Student-protests-A-demons-006.jpg" width="460" /></span></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><img alt="Gallery Image" height="300" src="http://storage.canoe.ca/v1/dynamic_resize/?src=http://www.winnipegsun.com/news/world/2010/11/10/3_sigsn_fire.jpg&size=640x480&quality=90" width="400" /></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><img alt="Gallery Image" height="300" src="http://storage.canoe.ca/v1/dynamic_resize/?src=http://www.winnipegsun.com/news/world/2010/11/10/4_glass_smash.jpg&size=640x480&quality=90" width="400" /></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Do you think all these protesters were students? Do you think that this protest will change anything?</span></div></div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com3tag:blogger.com,1999:blog-8049972141403861029.post-59555407475262171332010-11-09T21:26:00.000-08:002010-11-09T21:30:16.130-08:00My Top PR stunts!Below i have some of my favourite PR stunts: <br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgArw1YQZbMHBGkQGW5hICEql7Ru8D5gymGhi2rWw_SKKTetwpGTZ28LPjXTTbCUiZhnnZCbdPsqzMdX4fzx3IbeDIeN6vrCUF2xS-72z8ZlLNKk0Ef6wbFx2AX1MdwQX5-KGH2ce2FdIU/s1600/calender+girls.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgArw1YQZbMHBGkQGW5hICEql7Ru8D5gymGhi2rWw_SKKTetwpGTZ28LPjXTTbCUiZhnnZCbdPsqzMdX4fzx3IbeDIeN6vrCUF2xS-72z8ZlLNKk0Ef6wbFx2AX1MdwQX5-KGH2ce2FdIU/s320/calender+girls.jpg" width="320" /></a><strong>Calendar Girls</strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">In 1999 eleven women from the Women’s Institute posed naked to create a calendar to raise money for charity. The original calendar featured the women posing nude covered by cakes and flowers sold over 800,000. In 2000 their efforts inspired a hit movie, starring Julie Walters and Helen Mirren. Since then almost £2m has been raised for leukaemia research. </div><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipOZSa3UJtaHk9vIWl84Eyl7-3blUONvmld-ki3sxwKazUZ3PM7wo-cqHd5GztRprB4XQuhkPi9G3p3xxk-ikKFxP3kvzaU5wAo5TRECSCKvShlI-tWrNwRkO0tw9sYeOpRRJR7trq6TI/s1600/hamilton+island.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipOZSa3UJtaHk9vIWl84Eyl7-3blUONvmld-ki3sxwKazUZ3PM7wo-cqHd5GztRprB4XQuhkPi9G3p3xxk-ikKFxP3kvzaU5wAo5TRECSCKvShlI-tWrNwRkO0tw9sYeOpRRJR7trq6TI/s1600/hamilton+island.jpg" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>'Best Job In The World.' </strong>I still can't actually believe this one i wish i could have applied! <span style="color: black;">Tourism Queensland </span>advertised to recruit an 'island caretaker' who was willing to spend SIX months exploring the land and waters of Great Barrier Reef for £74,000. This would involve the successful applicant moving to a rent free three bedroom beach side villa with a pool on Hamilton Island (pictured left). Ben Southall from Hampshire, a British charity worker was chosen as the ideal person to carry on this marketing campaign that has generated tens of millions of pounds in free publicity for tourism in the Australian state of Queensland. He won over the judges’ panel with his stunts, which included riding an ostrich and snorkeling in the Thames. He beat 35,000 applicants from all over the world. </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Take a look at his blog <a href="http://islandreefjob.com.au/">http://islandreefjob.com.au/</a><br />
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</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitupmT_RoRbq2XYgHil1Ssj1AD5JqypAjqYqehC1tZN3cN_gqdRRmGdWSongi8uxk288Or8z0_cKJu0UBrcTAe7p1-MFMojxcEWEMqMEiAyLAXdRG1oAlT-KAK6k9JFzfSRDaPORvqU1k/s1600/real+women.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="176" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitupmT_RoRbq2XYgHil1Ssj1AD5JqypAjqYqehC1tZN3cN_gqdRRmGdWSongi8uxk288Or8z0_cKJu0UBrcTAe7p1-MFMojxcEWEMqMEiAyLAXdRG1oAlT-KAK6k9JFzfSRDaPORvqU1k/s320/real+women.jpg" width="320" /></a><strong>Dove’s Campaign For Real Beauty. </strong>Dove became a household name thanks to its great PR 'Campaign for real beauty' which used real women in adverts rather than the normally used stick thin models. The campaign started in 2003 with adverts featuring six REALwomen in their underwear and boosted their sales by 700%. Look at the women they look great!!</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIDXSbJ7RlAXDnsqkKwGLZQVs8EAtJv4niERnlOU-l68FAYRRaGCvXzq41X9LshYX55YakbRHT2KHKcxJopzer1MxKzNf9sCoRNYi79v7pJqjMJ_0xE_Ngz8Bwct4DAOg2pOAUZJtBE70/s1600/liz+hurley.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIDXSbJ7RlAXDnsqkKwGLZQVs8EAtJv4niERnlOU-l68FAYRRaGCvXzq41X9LshYX55YakbRHT2KHKcxJopzer1MxKzNf9sCoRNYi79v7pJqjMJ_0xE_Ngz8Bwct4DAOg2pOAUZJtBE70/s320/liz+hurley.jpg" width="187" /></a><strong>The 'Safety Pin' Dress. </strong>At the time model Liz Hurley arrives for her boyfriend Hugh Grant's Four Weddings And A Funeral premiere in a plunging black and gold safety pin Versace dress. Following that day she became famous and every one knew her name! The dress was part of the Harrods Timeless Luxury Promotion Exhibition in 2007 for £10, 690.</div><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://www.taylorherring.com/blog/wp-content/uploads/2009/01/937152.jpg"><strong></strong></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://farm4.static.flickr.com/3453/3291908571_390afdbb54.jpg?v=0" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="aligncenter" height="300" src="http://farm4.static.flickr.com/3453/3291908571_390afdbb54.jpg?v=0" width="300" /></a><strong>David Blaine In A Box.</strong> This is one of those things that i can say i went to and saw the huge crowds of people that came to see David Blaine in a box and hear and see their reactions. In September 2003 he staged his craziest stunt to date. The American illusionist spent 44 days suspended in a glass box by the River Thames in London without food.</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> </div><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://farm4.static.flickr.com/3488/3292727682_1dda4fccb4.jpg?v=0" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="aligncenter" height="176" src="http://farm4.static.flickr.com/3488/3292727682_1dda4fccb4.jpg?v=0" width="200" /></a><strong>Madonna kisses Britney. </strong>One which I'm sure everyone knows and if they haven't seen it they definitely heard about it. At MTV’s Video Music Awards in 2003 Madonna and Britney kissed, their joint star power as Queen and princess of pop will keep dominating front covers around the world for ever .</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://farm4.static.flickr.com/3189/3291909189_9c6950321a.jpg?v=0" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="aligncenter" height="219" src="http://farm4.static.flickr.com/3189/3291909189_9c6950321a.jpg?v=0" width="320" /></a><strong></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong>Borat At The White House.</strong> One of the funniest and most controversial films to date that i have seen is Borat<strong>.</strong> In September 2006, Secret Service officers denied Borat access to The White House. Sacha Baron Cohen’s creation had hoped to persuade ‘Premier George Walter Bush” to attend a screening of his film. The antics prompted the Kazakh goverment to disown the movie which went on to take more than $248 million worldwide.</div> <br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://farm4.static.flickr.com/3458/3291909301_f1bf134b8f.jpg?v=0" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" class="aligncenter" height="250" src="http://farm4.static.flickr.com/3458/3291909301_f1bf134b8f.jpg?v=0" width="400" /></a><strong>Panda’s In Paris. </strong>1600 paper mâché pandas were put on display in the centre of Paris to increase public awareness about the endangered species. The pandas, which were put there by members of the WWF, represent each of the remaining 1,600 pandas left in the wild. Look at this amazing picture i found its surreal!</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> </div><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIdYktVYZqC6CSu0uRLjpvEolpRbWyn5NDpM0H-CpJbwexedswf86K4vjfROsO4ly5C8ydPJ-2B43-krR-i21HyXr9Ie-5pBjCZY9BLgRb6IzvBodKIHscHpbc54LzWNANdPWAFp6wbwg/s1600/adriana.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIdYktVYZqC6CSu0uRLjpvEolpRbWyn5NDpM0H-CpJbwexedswf86K4vjfROsO4ly5C8ydPJ-2B43-krR-i21HyXr9Ie-5pBjCZY9BLgRb6IzvBodKIHscHpbc54LzWNANdPWAFp6wbwg/s320/adriana.jpg" width="212" /></a><strong>$5Million Dollar Bra.</strong> Top supermodels in November 2008 took to the stage for the Victoria's Secret show in Miami where they unveiled a $5 million ‘Black Diamond Fantasy Miracle Bra’ worn by Victoria's secret Angel Adriana Lima. It's so beautiful i WANT one!! </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
</div><div class="separator" style="clear: both; text-align: center;">In your opinion what is you favourite PR stunt to date? </div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-37531414542703991822010-11-09T18:24:00.000-08:002010-11-09T18:26:03.547-08:00Hollister Shop assistant gets poppy ban because 'its not part of the uniform.'<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Hollister banned a shop assistant from wearing a poppy at work - because it was 'not part of her uniform'. </span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Harriet Phipps, 18, wore a poppy on her clothes as a mark of respect to the countless servicemen and women who have been killed or injured fighting for their country. </span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">But bosses at Hollister, which is part of the Abercrombie & Fitch chain, ordered the teenager to remove the poppy. </span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Harriet works as an ‘in store model’ in West Quay in Southampton, wearing the shop’s latest fashion items to give customers an idea of how the clothes look on. </span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">But when she wore a remembrance day poppy, managers told her to remove it. </span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Miss Phipps said: 'I think it's disgusting, I think it's awful.</span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">I feel it's very important, it is only for two weeks so it's not permanent.</span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">It is a personal issue and I feel very strongly about it - I have a friend who is serving in Afghanistan and another friend, a girl, who is going out to fight there, as well as my granddad who fought in the war.</span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">They said that because it's not uniform or company policy, I am not allowed to wear it.</span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">I'm what is known as a model, we have to wear a uniform key look - we get a selection of clothes which we have to buy and wear to work.'</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-no-proof: yes;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Miss Phipps, was first told to remove the poppy last Thursday and then a second time today when she ignored the ban. </span><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">A member of the management refused to comment.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">This is not the first time that The Abercrombie & Fitch group is infamous for its strict staff dress code.Last year it paid £9,000 in compensation to a student with a prosthetic left arm who claimed she was banished to the stockroom of one of the firm's flagship shops.</span></div><br />
When i read this story in the daily mail it came of no surprise. I worked in Hollister in West Quay also as an 'instore model' for a couple of months and there rules were a joke i got a written warning because i was folding a jumper and didn't say 'Was up welcome to the pier' to one customer and i explained to my manager who had no manergerial experience before Hollister and she explained that missing one customer is a very serious matter at Hollister. They also were very un-understanding when i couldn't work because of university and we as the employees would have to find cover from another 'instore model' through a social networkng group page on facebook otherwise we would have to work.<br />
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It also came of no surprise that the members of management refused to comment to the Daily Mail, i also called them up to find out more and they claimed that all members of management were busy, although this is very unlikely due to the fact that they have many managers working per shift.<br />
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The full story can be read: <a href="http://www.dailymail.co.uk/news/article-1327826/Hollister-shop-assistant-gets-poppy-ban-uniform.html">http://www.dailymail.co.uk/news/article-1327826/Hollister-shop-assistant-gets-poppy-ban-uniform.html</a>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com0tag:blogger.com,1999:blog-8049972141403861029.post-8471469503701407432010-11-08T20:29:00.000-08:002010-11-08T20:33:32.316-08:00<h3 class="post-title entry-title"><span style="font-family: Times, "Times New Roman", serif;">When would YOU kill someone? </span></h3><div class="post-header"><div class="post-header-line-1"><span style="font-family: Times, "Times New Roman", serif;"></span></div></div><div class="post-body entry-content"><span style="color: #2a2a2a; font-family: "Verdana", "sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="color: #2a2a2a; font-family: "Verdana", "sans-serif"; font-size: 10pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="font-family: Times, "Times New Roman", serif;"><span style="font-family: "Calibri", "sans-serif"; font-size: 14pt; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: black;">Every week in Ethics, Issues and crisis management we have a facilitated discussion and this week the question was: Is it ethical to kill? The four subjects which were discussed were: Police shootings, Euthanasia, Abortion and mercy killings. This facilitated discussion went on for over an hour as it touched on very sensitive subjects and everyone had a lot to say. Now i put this moral dilemma to you:</span></span><br />
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<span style="font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: black;"> </span></span></span><span style="color: #2a2a2a; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br />
<span style="font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="font-family: Times, "Times New Roman", serif;">First Situation</span></span></span><span style="font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span><br />
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<span style="font-family: Times, "Times New Roman", serif;"><span style="color: #2a2a2a; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You are told that if you kill one healthy person, his organs will be used to save the lives of six others. It is 100% guaranteed that those six will be saved if you kill him, otherwise they will definitely die.<br />
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What would you do? </span><span style="font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></span></span></span></span><br />
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<span style="font-family: Times, "Times New Roman", serif;">Second situation</span></div><div style="line-height: 115%;"><span style="color: #2a2a2a; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br />
<span style="font-family: Times, "Times New Roman", serif;">A terrorist has taken you hostage. He gives you a gun (you don't have the option to shoot him) and he tells you that if you shoot one person, he will let six go free. If you don't shoot one person, he will kill six, and if you shoot yourself, he will kill everyone.<br />
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What would you do?</span></span></div><div style="line-height: 115%;"><br />
<span style="font-family: Times, "Times New Roman", serif;">Third Situation</span></div><div style="line-height: 115%;"><span style="font-family: Times, "Times New Roman", serif;"><br />
</span></div><div style="line-height: 115%;"><span style="color: #2a2a2a; font-family: "Calibri", "sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="font-family: Times, "Times New Roman", serif;">There is a runaway train that you cannot stop, and you're in charge of the rail way system. Coming up In front of the train the track splits into two, and you have to make a decision to send the train left or right. However, on the left track there is one person tied down on to the tracks and on right track, there are six people tied down. Sending the train down either track will kill either one person or six people tied to the track.<br />
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What would you do?</span></span></div><br />
<span style="color: #2a2a2a; font-family: "Verdana", "sans-serif"; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="color: #2a2a2a; font-family: "Verdana", "sans-serif"; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br style="mso-special-character: line-break;" /><br style="mso-special-character: line-break;" /><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"></span></span></span></div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com2tag:blogger.com,1999:blog-8049972141403861029.post-90192013583396982602010-10-27T18:25:00.000-07:002010-10-27T18:25:58.946-07:00The Oprah Winfrey Network- OWN TV<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR70ZFu3E80EzZ-4q0HaVT8hJDDD5NdTOyuuILRyCLkEd7QUTrjmlI1RiPx_Pw9Ix7k1yTQpYDMJkm8h59x28Xy6_ta4ZmGpZ9V6McXdvjM-dXvKjWl9cGRO6td0yPcVq3KTUCjLC9bpU/s1600/Img_OWNKLauches1111_Trans_101110.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="152" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR70ZFu3E80EzZ-4q0HaVT8hJDDD5NdTOyuuILRyCLkEd7QUTrjmlI1RiPx_Pw9Ix7k1yTQpYDMJkm8h59x28Xy6_ta4ZmGpZ9V6McXdvjM-dXvKjWl9cGRO6td0yPcVq3KTUCjLC9bpU/s320/Img_OWNKLauches1111_Trans_101110.jpg" width="320" /></a></div>This is the new Logo for the Oprah Winfrey network launching january 1st 2011. <br />
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What are your thoughts and opinions do you like the new logo?Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com2tag:blogger.com,1999:blog-8049972141403861029.post-52850810379259893392010-10-27T17:37:00.000-07:002010-10-27T17:37:13.962-07:00The only way is Essex...<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Xv6-QVlPrkw1G0Cue1nx4qyqbWKBazK26LsYvYv06J2XFA3MXa8R_cz-R20v3mDiMOFiZgKIkrPQXgK9s5yT1sGnmwMdfmF1OpLtsJfaOunMZ9Cj1s7w57aZRoec04jqD2VOklnLE3A/s1600/essex-feature_1740737c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1Xv6-QVlPrkw1G0Cue1nx4qyqbWKBazK26LsYvYv06J2XFA3MXa8R_cz-R20v3mDiMOFiZgKIkrPQXgK9s5yT1sGnmwMdfmF1OpLtsJfaOunMZ9Cj1s7w57aZRoec04jqD2VOklnLE3A/s400/essex-feature_1740737c.jpg" width="400" /></a></div><div style="background-color: transparent; border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;"><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span lang="EN" style="font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ansi-language: EN; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">There’s a lot happening in Essex right now. Sleepy picturesque villages, private educated kids, Rod Stewart. However, the real action is all happening around the Club Sugar Hut in Brentwood, where the tangoed-skin, Nuts- readers are all stars of a new ITV2 reality TV show The Only Way is Essex. </span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;">The main focus of this week’s episode was the result of weeks of planning for an event the cast called 'Essex Fashion Week', and saw a bid by the word 'jel' (short for jealous) to be the latest addition to the Oxford English dictionary.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;">Despite such a huge event taking place very little actually went on, the clothes which were worn weren't even fashionable at all. Each cast member only gets a few minutes on screen every week and this means that we never really get to bond with the characters or care about whats going on in their lives.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;">But personally i don’t think the cast’s lives are even the point of the series. I think the producers are more worried about getting that ‘typical’ Essex image across to viewers and try to create the English version of the top US show Jersey Shore.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;"> </span><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;"> </span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;">The Only Way Is Essex is clearly the work of middle-class executives who think that watching people expose their astonishing lack of general knowledge give high ratings. I think the whole show is a joke and makes Essex just look bad. </span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-language: HE; mso-bidi-theme-font: major-bidi; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB; mso-hansi-theme-font: major-bidi;">However, the search for </span><span style="font-family: "Times New Roman", "serif"; font-size: 12pt; mso-ascii-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; mso-hansi-theme-font: major-bidi;">properties in Brentwood has gone up by more than 20 per cent since <span style="font-weight: normal;">the show</span><strong> </strong>started.</span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="color: black; font-family: "Times New Roman", "serif"; font-size: 12pt; mso-bidi-language: HE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">What are your thoughts on the new reality TV show? </span></div></div>Melanie Do-Nascimentohttp://www.blogger.com/profile/14185527242736176257noreply@blogger.com2