Inside-out PR and communications blog is where I give you an insight into my final course units and ongoing assignments at university and were I share things I find inspiring.
Wednesday, 27 October 2010
The only way is Essex...
There’s a lot happening in Essex right now. Sleepy picturesque villages, private educated kids, Rod Stewart. However, the real action is all happening around the Club Sugar Hut in Brentwood, where the tangoed-skin, Nuts- readers are all stars of a new ITV2 reality TV show The Only Way is Essex.
The main focus of this week’s episode was the result of weeks of planning for an event the cast called 'Essex Fashion Week', and saw a bid by the word 'jel' (short for jealous) to be the latest addition to the Oxford English dictionary.
Despite such a huge event taking place very little actually went on, the clothes which were worn weren't even fashionable at all. Each cast member only gets a few minutes on screen every week and this means that we never really get to bond with the characters or care about whats going on in their lives.
But personally i don’t think the cast’s lives are even the point of the series. I think the producers are more worried about getting that ‘typical’ Essex image across to viewers and try to create the English version of the top US show Jersey Shore.
The Only Way Is Essex is clearly the work of middle-class executives who think that watching people expose their astonishing lack of general knowledge give high ratings. I think the whole show is a joke and makes Essex just look bad.
However, the search for properties in Brentwood has gone up by more than 20 per cent since the showstarted.
What are your thoughts on the new reality TV show?