Thursday, 6 October 2011

Friday, 15 April 2011

Lynx Excite

The video above is the new advert for Lynx Excite, 'Angels will fall'.
Could you please comment on my blog about this advert and about the whole Lynx Excite campaign:

Thank you

Saturday, 12 March 2011

Product Placement in music videos

The Power of Product Placement in music videos!

I was watching the new video from Britney Spears and Jennifer Lopez and I just had to blog about product placement in music videos. I will be posting these music videos at the end of this post.
Music and advertising have been mixing together for a long time, starting with the famous driving his Chevy from Don McLean in ‘American Pie’ to the song ‘Pass the Courvoisier’ from Busta Rhymes. One of the main reasons for this is that artists depend on advertising money to support their career.
More than often, the money these celebrities receive from product placement in music videos will pay for the video itself. The deal with advertising can help to reduce the continually increasing cost of music video productions. The most expensive music video ever made being Scream by Michael Jackson, which cost 7 million dollars so maybe you can understand why they might need every bit of extra cash.

Why is this important for PR professionals?
Research has shown that placing products in music videos have been increasing gradually. It was found that from 1979 to 1997 rap music with brand name mentions increased from 46% to 71%. This shows that product placements in music videos is not new, however the effectiveness of the product placement is still not clear. If musicians decide to include your product you can have very little control over its usage and this could have a positive or negative effect.
This could be very useful to PR professionals because it has been stated that the pairing of brands with characters may facilitate the transfer of evaluative meaning from artists to embedded brands. Through music videos the artist is also subtly selling a lifestyle, not just the music.
Music Videos are now full with product placements. A recent example is Lady Gaga and Beyonce’s track ‘Telephone’. I’ve posted the video below and there are nine product placements:
1:34: Heartbeats earphones.
2:06: Virgin Mobile.
2:17: Diet Coke.
4:15: Virgin Mobile (again).
4:24: HP Envy ‘Beats Limited Editon’ laptop from Monster.
4:28: Plenty Of Fish dating site.
4:44: Chevrolet.
5:37: Polaroid.
6:24: Wonderbread.
6:36: Miracle Whip.
8:31: Polaroid (again).

When do you think product placement get ‘too much’?
When does it cross the line and become ‘unethical’?
 Or, should it just continue to increase more and more?
I’ve posted another two videos below Jennifer Lopez’s new song and Britney Spears. Spot the product placement.

Monday, 28 February 2011

This morning at 11.00AM?! They say it's time to talk about sex?!

This Morning at 11am discussed the results of a sex survey on the show.
Phillip Schofield and Ruth Langsford looked lost and didn't seem to know where to look when sex therapist Jo Hemmings and Dr Pixie McKenna showed up on the show with vibrators on the ITV program to chat about keeping things 'hot' in the bedroom.
With the soundtrack of sexual healing in the background and a breathy voice over the results of This Morning’s sex survey 2011, were shown to the viewers at home.
Philip Schofield staggered over his words whilst discussing that 20% of male respondents to the survey had admitted to faking an orgasm.
Viewers watched a couple demonstrating a sexual position, he joked: 'Glad she's kept her stockings on, there's only so far we're allowed to go.

At one point during the show another couple sat on a bed with handcuffs, a feather boa and blindfold, demonstrating how to use role play in the bedroom.

Inapproriate? Close-up of bedroom scenes were shown.

What are your thoughts about todays program? Is 11am a time to be talking and discussing sex?

Monday, 7 February 2011

SEX sells: Dita Von Teese strips off in a provocative new Renault Clio TV ad

World renowned burlesque dancer Dita Von Teese has a new role and raises eyebrows playing a stripper in the new TV advertisement for the Renault clio.

The flashy commercial, which also co-stars French footballer Thierry Henry and Rihanna, shows so much skin, it's hard to believe it's meant to sell a Renault clio.
The advert, which Renault is calling its Va Va Voom commercial, opens with a montage featuring Audrey Hepburn in a clip from Breakfast at Tiffany's, the late Marlon Brando and David Bowie.
Dita then begins to strip off as Thierry Henry, who plays a strip club regular, ogles her through a peep hole.
Dita removes her corset and bra and is topless while Thierry marvels at her assets.
Rihanna then flashes on screen in a clip from her BANNED video s&m, inter cut with a clip of Marlon Brandon speaking the famous line 'I coulda been a contender' from the 1954 film On the Waterfront.

Finally after all the skin and the superstars leave the screen, several shots of the car pop up.
Renault unveiled its sexy new campaign last night on ITV.
Is this advert too provactove for TV?

Watch the advert below: