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Friday, 15 April 2011
Saturday, 12 March 2011
The Power of Product Placement in music videos!
I was watching the new video from Britney Spears and Jennifer Lopez and I just had to blog about product placement in music videos. I will be posting these music videos at the end of this post.
Music and advertising have been mixing together for a long time, starting with the famous driving his Chevy from Don McLean in ‘American Pie’ to the song ‘Pass the Courvoisier’ from Busta Rhymes. One of the main reasons for this is that artists depend on advertising money to support their career.
More than often, the money these celebrities receive from product placement in music videos will pay for the video itself. The deal with advertising can help to reduce the continually increasing cost of music video productions. The most expensive music video ever made being Scream by Michael Jackson, which cost 7 million dollars so maybe you can understand why they might need every bit of extra cash.
Why is this important for PR professionals?
Research has shown that placing products in music videos have been increasing gradually. It was found that from 1979 to 1997 rap music with brand name mentions increased from 46% to 71%. This shows that product placements in music videos is not new, however the effectiveness of the product placement is still not clear. If musicians decide to include your product you can have very little control over its usage and this could have a positive or negative effect.
This could be very useful to PR professionals because it has been stated that the pairing of brands with characters may facilitate the transfer of evaluative meaning from artists to embedded brands. Through music videos the artist is also subtly selling a lifestyle, not just the music.
Music Videos are now full with product placements. A recent example is Lady Gaga and Beyonce’s track ‘Telephone’. I’ve posted the video below and there are nine product placements:
Monday, 28 February 2011
This Morning at 11am discussed the results of a sex survey on the show.
Philip Schofield staggered over his words whilst discussing that 20% of male respondents to the survey had admitted to faking an orgasm.
What are your thoughts about todays program? Is 11am a time to be talking and discussing sex?
Monday, 7 February 2011
World renowned burlesque dancer Dita Von Teese has a new role and raises eyebrows playing a stripper in the new TV advertisement for the Renault clio.
The flashy commercial, which also co-stars French footballer Thierry Henry and Rihanna, shows so much skin, it's hard to believe it's meant to sell a Renault clio.
The advert, which Renault is calling its Va Va Voom commercial, opens with a montage featuring Audrey Hepburn in a clip from Breakfast at Tiffany's, the late Marlon Brando and David Bowie.
Dita then begins to strip off as Thierry Henry, who plays a strip club regular, ogles her through a peep hole.