Wednesday, 29 December 2010

Overnight sensation..Amazon Eve

The worlds tallest model stands at 6ft 8inches, amazon Eve has become an overnight sensation since November last year when a magazine put her in a bikini on a cover of a magazine.

Eve, from Turlock, California, is a full time model but also wrestles with men for $400 an hour. Take a look at some of the pictures below:

Please share your comments below.

Saturday, 25 December 2010

Race row over Elle's front cover shoot after Bollywood actress' skin is 'whitened'

Elle magazine has come into a race row after supposedly whitening the skin of a Bollywood actress on its cover. Many readers are angry and upset after it was ­suggested that the fashion bible might have digitally ‘bleached’ the skin of Bollywood actress ­Aishwarya Rai Bachchan.
The 37 year old appears on this month’s cover of the Indian edition of the magazine. Though, her skin appears to be much lighter than her normal colour (seen left).
Inside the magazine, she has a series of shots which again all show her with pale skin. It’s not the first time that Elle has been accused of appearing to lighten the skin of its non-white models.
In September this year, black actress Gabourey Sidibe appeared on the cover of an American edition of the magazine with a much paler skin tone. On that particular time Elle said they had not altered the star’s skin.
Skin lightening is a controversial issue in India and those with a lighter complexion are perceived to be rich and successful. Skin-lightening products in India aimed at young men and women now form a multi-million-pound industry.
Elle is seen upon as a fashion bible and should not be lightening models skin. They are portraying to their readers that lighter skin is always in fashion and this is wrong, and they should not be sending out this message.
Please share your thoughts and opinions on this subject. Do you think its right for magazines to lighten model’s complexions?

Monday, 6 December 2010

CIPR Awards 2010 Counties South Gold winner

Title of entry: The Butterfly Effect
Client Name: Holland and Barrett
Agency Name: Pegasus Public Relations
The CIPR Pride Awards are a yearly award given to great PR campaigns all over the UK.

For my PR Strategy, Campaign Planning and Evaluation unit, I was asked to give a presentation to my class on a Pride Award winner from 2010 from Counties South region. I looked through all the winners and i decided that 'The Butterfly Effect' was the one that stood out in my head.

Linking the banning of plastic bags into a 25 year support of a butterfly project positioned Holland & Barrett on the way of a major environmental concern that spoke directly to their target audience of green conscious customers and threw down a challenge for the rest of the high street to follow them. The campaign delivered a news splash across the media reaching an audience of 55 million championing the health food chain for being the first major retailer to ban plastic bags and showcased their green credentials to a consumer, business and industry audience.


  • A campaign theme ‘Butterfly Effect’ playing on a well known phrase to show how small changes, such as those Holland & Barrett’s is making as part of Plan-It-Green policy, can have a big effect.
  • Increase profile of key spokespeople and develop Holland & Barrett environmental credibility among their eco target customers.
  • Utilise range of media activities to ensure campaign is made relevant.


The campaign ran in October- December 2009 in the run up to the plastic bag ban on January 1st 2010.

Butterfly Effect Press Briefing: 12th November 2009
  • London Zoo was chosen as the venue for the briefing allowed interviews and photos to take place in the Butterfly paradise enclosure to tie into the butterfly effect theme.
  • The venue was used earlier by Gordon Brown to deliver manifesto on Global warming and would therefore be familiar to target audience.
  • High profile business, consumer affairs, environmental and industry journalists were invited to the briefing were Holland and Barrett's CEO Peter Aldis unveiled the retail chain's Plan it green strategy and introduced the new butterfly bags.
  • Professor Jeremy Thomas discussed his conservation work the large blue butterfly and how Holland and Barrett supported his project to bring back the species from extinction in the UK.
  • All attendees received exclusive signed copies of Sir David Attenborough's book 'Life Stories' inside with the new jute butterfly bags with a full press pack.
The campaign met all the objectives which were stated in the strategies:
  • Using independent media evaluation, the three month campaign created over 55million opportunities to see through 26 items of coverage with an equivalent PR value of £554,623 representing a 18 to 1 return on investment.
  • Two distinct waves of press coverage followed the press briefing in mid November and on the 1st of January.
  • Press briefing was attended by 13 broadcast, national, business and consumer journalists including the Daily Mail and Radio 4’s The Today Programme.

Raise awareness of Holland & Barrett as an environmentally aware retailer and communicate social responsibility.
· 70% of the coverage cited Holland & Barrett as being the first major retailer to ban plastic bags.
· Grabbed attention of Dimoldenberg Labour Group leader at Westminster council who commented about the ban.

Increase profile of key spokespeople and develop Holland & Barrett environmental credibility among their eco conscious target customer.
  • Holland and Barrett CEO Peter Aldis was quoted in 3 quarters of the press coverage.
  • Eight articles across eco and environmental specific media congratulating Holland and Barrett for banning plastic bags.
  • Numerous tweets were seen across twitter again congratulating and supporting the ban at Holland and Barrett.

Utilise range of media activities to ensure campaign is made relevant for health pages, business targets and consumers to maximise campaign reach.
  • Coverage across a wide variety of media from daily national newspapers such as The Daily Mail and The Guardian, to specialist eco titles such as Green My Style, business titles such as Real Business and industry publications including Health Food Business and Retail Week.

I believe that this was a great campaign full of creativity which matched the strategy and deserved to win a Gold award. Well done Pegasus PR.
My questions to you are as follows:

  • Do you think it deserved a Gold award?
  • What did you think about the briefing being held in London Zoo: Butterfly paradise a good or bad idea?
  • Did you like the creativity of the campaign?
  • Finally, what would you rate this campaign out of 5? And why?

Your comments and feedback please.
Thank you.

Digital Death: RAISES $1,000,000

On the 6th of December 2010 only 5 days after this campaign was launched the celebrities have come back to life after raising $1,000,000 for World Aids day: Keep a child alive.

Well done everyone who donated money and keeps donating :) Great campaign!

Thursday, 2 December 2010

Ultra slim Ann Ward Wins America’s Next Top Model

Ultra slim Ann Ward, has won cycle 15 of America’s Next Top Model. When she was first seen to be competing on the show, her extremely thin figure was used in the trailer, showing one of the male judge’s hands encircling her waist (yes, it really is that small!)
The show’s boss, Tyra Banks says she does not endorse the idealization of thin women, the fact that Ann Ward won her show sends a completely different message.

What message is Tyra Banks sending ? 

A lot of small young girls, aspiring models who are struggling with their body image watch America's Next top Model, and what messgae did Ann Ward winning send to them??

Digital Death: 01.12.10 Celebs 'die' for charity

There have been all sorts of interesting awareness campaigns happening across the world to support World AIDS Day. In the US they’ve been running a campaign called “Digital Death
were the worlds top tweeters are making the ultimate sacrifice by leaving their 30 million followers in the dark until $1,000,000 is raised to buy their digital lives back.

I think this is a great idea from all the celebrities which include Alicia Keys, Justin Timberlake, Kim Kardashian only to name a few but its not working fans have only donated $181, 260... nowhere near what they want. Of course, US fans are only just starting to feel deprived. Imagine how much more money they’ll donate in another 24 hours when they start going into gossip withdrawal! I'm having widrawal symptons from Kim Kardashian's twitter!! I'll keep you posted when they reach $1,000,000!

Here's how you can help visit: and donate.

What are your ideas on this campaign?

Sunday, 14 November 2010

Transgender model Lea T is on the cover of Lurve Magazine

The first transgender top model top model Lea T has just landed the front cover of Lurve Magzine.
          I love the cover do you?

Wednesday, 10 November 2010

Rioting students

Rioting students stormed a building which housed the Tory party headquarters, as a national demonstration against tuition fees turned into violence. Hundreds of people were evacuated from Millbank Tower in central London after yobs smashed windows, fought police and set fire to placecards.

Dozens of students headed to the roof of the building and hurled a fire extenguisher off the side and concrete. I was watching it live on the BBC news and it all got out of hand. On the ground, sticks and other missiles were thrown at police from a crowd of at least 1,000. Eight people were taken to hospital with injuries, and a number of arrests took place.

An estimated 50,000 students and lecturers were taking part in the protest against Government plans to cut university funding and charge students up to £9,000 per year in tuition fees from 2012.
The demonstration, which was organised by the National Union of Students and the University and College Union, started peacefully, with the students marching from Whitehall past Downing Street and Parliament. But around an hour after the protest started, violence started at Millbank Tower.
These are some images of the protest below from the today please share your comments below:
Gallery Image
Gallery Image

Do you think all these protesters were students? Do you think that this protest will change anything?

Tuesday, 9 November 2010

My Top PR stunts!

Below i have some of my favourite PR stunts:
Calendar Girls
In 1999 eleven women from the Women’s Institute posed naked to create a calendar to raise money for charity. The original calendar featured the women posing nude covered by cakes and flowers sold over 800,000. In 2000 their efforts inspired a hit movie, starring Julie Walters and Helen Mirren. Since then almost £2m has been raised for leukaemia research.

'Best Job In The World.' I still can't actually believe this one i wish i could have applied! Tourism Queensland advertised to recruit an 'island caretaker' who was willing to spend SIX months exploring the land and waters of Great Barrier Reef for £74,000. This would involve the successful applicant moving to a rent free three bedroom beach side villa with a pool on Hamilton Island (pictured left). Ben Southall from Hampshire, a British charity worker was chosen as the ideal person to carry on this marketing campaign that has generated tens of millions of pounds in free publicity for tourism in the Australian state of Queensland. He won over the judges’ panel with his stunts, which included riding an ostrich and snorkeling in the Thames. He beat 35,000 applicants from all over the world.

Take a look at his blog

Dove’s Campaign For Real Beauty. Dove became a household name thanks to its great PR 'Campaign for real beauty' which used real women in adverts rather than the normally used stick thin models. The campaign started in 2003 with adverts featuring six REALwomen in their underwear and boosted their sales by 700%. Look at the women they look great!!

The 'Safety Pin' Dress.  At the time model Liz Hurley arrives for her boyfriend Hugh Grant's Four Weddings And A Funeral premiere in a plunging black and gold safety pin Versace dress. Following that day she became famous and every one knew her name! The dress was part of the Harrods Timeless Luxury Promotion Exhibition in 2007 for £10, 690.

PETA. One of my favourite campaigns to date is PETA. The animal rights campaign group are known for their controversial campaigns. From young women dressed in lettuce bikinis to the yearly 'Running around nude' PR stunt which sees PETA activists run naked through Pamplona, Spain in a parody of the bull run tradition. The organisation has used celebrities such as Eva Mendes, Christy Turlington and Naomi Campbell all supporting the slogan “I’d Rather Go Naked than Wear Fur.”

David Blaine In A Box. This is one of those things that i can say i went to and saw the huge crowds of people that came to see David Blaine in a box and hear and see their reactions.  In September 2003 he staged his craziest stunt to date. The American illusionist spent 44 days suspended in a glass box by the River Thames in London without food.

Madonna kisses Britney. One which I'm sure everyone knows and if they haven't seen it they definitely heard about it. At MTV’s Video Music Awards in 2003 Madonna and Britney kissed, their joint star power as Queen and princess of pop will keep dominating front covers around the world for ever .

Borat At The White House. One of the funniest and most controversial films to date that i have seen is Borat. In September 2006, Secret Service officers denied Borat access to The White House. Sacha Baron Cohen’s creation had hoped to persuade ‘Premier George Walter Bush” to attend a screening of his film. The antics prompted the Kazakh goverment to disown the movie which went on to take more than $248 million worldwide.

Panda’s In Paris. 1600 paper mâché pandas were put on display in the centre of Paris to increase public awareness about the endangered species. The pandas, which were put there by members of the WWF, represent each of the remaining 1,600 pandas left in the wild. Look at this amazing picture i found its surreal!

$5Million Dollar Bra. Top supermodels in November 2008 took to the stage for the Victoria's Secret show in Miami where they unveiled a $5 million ‘Black Diamond Fantasy Miracle Bra’ worn by Victoria's secret Angel Adriana Lima. It's so beautiful i WANT one!!                          

In your opinion what is you favourite PR stunt to date?

Hollister Shop assistant gets poppy ban because 'its not part of the uniform.'

Hollister banned a shop assistant from wearing a poppy at work - because it was 'not part of her uniform'. Harriet Phipps, 18, wore a poppy on her clothes as a mark of respect to the countless servicemen and women who have been killed or injured fighting for their country. But bosses at Hollister, which is part of the Abercrombie & Fitch chain, ordered the teenager to remove the poppy. Harriet works as an ‘in store model’ in West Quay in Southampton, wearing the shop’s latest fashion items to give customers an idea of how the clothes look on. But when she wore a remembrance day poppy, managers told her to remove it.
Miss Phipps said: 'I think it's disgusting, I think it's awful.I feel it's very important, it is only for two weeks so it's not permanent.It is a personal issue and I feel very strongly about it - I have a friend who is serving in Afghanistan and another friend, a girl, who is going out to fight there, as well as my granddad who fought in the war.They said that because it's not uniform or company policy, I am not allowed to wear it.I'm what is known as a model, we have to wear a uniform key look - we get a selection of clothes which we have to buy and wear to work.'
Miss Phipps, was first told to remove the poppy last Thursday and then a second time today when she ignored the ban. A member of the management refused to comment.
This is not the first time that The Abercrombie & Fitch group is infamous for its strict staff dress code.Last year it paid £9,000 in compensation to a student with a prosthetic left arm who claimed she was banished to the stockroom of one of the firm's flagship shops.

When i read this story in the daily mail it came of no surprise. I worked in Hollister in West Quay also as an 'instore model' for a couple of months and there rules were a joke i got a written warning because i was folding a jumper and didn't say 'Was up welcome to the pier' to one customer and i explained to my manager who had no manergerial experience before Hollister and she explained that missing one customer is a very serious matter at Hollister. They also were very un-understanding when i couldn't work because of university and we as the employees would have to find cover from another 'instore model' through a social networkng group page on facebook otherwise we would have to work.

It also came of no surprise that the members of management refused to comment to the Daily Mail, i also called them up to find out more and they claimed that all members of management were busy, although this is very unlikely due to the fact that they have many managers working per shift.

The full story can be read:

Monday, 8 November 2010

When would YOU kill someone?

Every week in Ethics, Issues and crisis management we have a facilitated discussion and this week the question was: Is it ethical to kill? The four subjects which were discussed were: Police shootings, Euthanasia, Abortion and mercy killings. This facilitated discussion went on for over an hour as it touched on very sensitive subjects and everyone had a lot to say. Now i put this moral dilemma to you:


First Situation

You are told that if you kill one healthy person, his organs will be used to save the lives of six others. It is 100% guaranteed that those six will be saved if you kill him, otherwise they will definitely die.

What would you do?

Second situation

A terrorist has taken you hostage. He gives you a gun (you don't have the option to shoot him) and he tells you that if you shoot one person, he will let six go free. If you don't shoot one person, he will kill six, and if you shoot yourself, he will kill everyone.

What would you do?

Third Situation

There is a runaway train that you cannot stop, and you're in charge of the rail way system. Coming up In front of the train the track splits into two, and you have to make a decision to send the train left or right. However, on the left track there is one person tied down on to the tracks and on right track, there are six people tied down. Sending the train down either track will kill either one person or six people tied to the track.

What would you do?

Wednesday, 27 October 2010

The Oprah Winfrey Network- OWN TV

This is the new Logo for the Oprah Winfrey network launching january 1st 2011.

What are your thoughts and opinions do you like the new logo?

The only way is Essex...

There’s a lot happening in Essex right now. Sleepy picturesque villages, private educated kids, Rod Stewart. However, the real action is all happening around the Club Sugar Hut in Brentwood, where the tangoed-skin, Nuts- readers are all stars of a new ITV2 reality TV show The Only Way is Essex.
The main focus of this week’s episode was the result of weeks of planning for an event the cast called 'Essex Fashion Week', and saw a bid by the word 'jel' (short for jealous) to be the latest addition to the Oxford English dictionary.

Despite such a huge event taking place very little actually went on, the clothes which were worn weren't even fashionable at all.  Each cast member only gets a few minutes on screen every week and this means that we never really get to bond with the characters or care about whats going on in their lives.

But personally i don’t think the cast’s lives are even the point of the series. I think the producers are more worried about getting that ‘typical’ Essex image across to viewers and try to create the English version of the top US show Jersey Shore.
The Only Way Is Essex is clearly the work of middle-class executives who think that watching people expose their astonishing lack of general knowledge give high ratings. I think the whole show is a joke and makes Essex just look bad.

However, the search for properties in Brentwood has gone up by more than 20 per cent since the show started.

What are your thoughts on the new reality TV show?