Inside-out PR and communications blog is where I give you an insight into my final course units and ongoing assignments at university and were I share things I find inspiring.
Tuesday, 9 November 2010
My Top PR stunts!
Below i have some of my favourite PR stunts:
In 1999 eleven women from the Women’s Institute posed naked to create a calendar to raise money for charity. The original calendar featured the women posing nude covered by cakes and flowers sold over 800,000. In 2000 their efforts inspired a hit movie, starring Julie Walters and Helen Mirren. Since then almost £2m has been raised for leukaemia research.
'Best Job In The World.' I still can't actually believe this one i wish i could have applied! Tourism Queensland advertised to recruit an 'island caretaker' who was willing to spend SIX months exploring the land and waters of Great Barrier Reef for £74,000. This would involve the successful applicant moving to a rent free three bedroom beach side villa with a pool on Hamilton Island (pictured left). Ben Southall from Hampshire, a British charity worker was chosen as the ideal person to carry on this marketing campaign that has generated tens of millions of pounds in free publicity for tourism in the Australian state of Queensland. He won over the judges’ panel with his stunts, which included riding an ostrich and snorkeling in the Thames. He beat 35,000 applicants from all over the world.
Dove’s Campaign For Real Beauty. Dove became a household name thanks to its great PR 'Campaign for real beauty' which used real women in adverts rather than the normally used stick thin models. The campaign started in 2003 with adverts featuring six REALwomen in their underwear and boosted their sales by 700%. Look at the women they look great!!
The 'Safety Pin' Dress. At the time model Liz Hurley arrives for her boyfriend Hugh Grant's Four Weddings And A Funeral premiere in a plunging black and gold safety pin Versace dress. Following that day she became famous and every one knew her name! The dress was part of the Harrods Timeless Luxury Promotion Exhibition in 2007 for £10, 690.
PETA. One of my favourite campaigns to date is PETA. The animal rights campaign group are known for their controversial campaigns. From young women dressed in lettuce bikinis to the yearly 'Running around nude' PR stunt which sees PETA activists run naked through Pamplona, Spain in a parody of the bull run tradition. The organisation has used celebrities such as Eva Mendes, Christy Turlington and Naomi Campbell all supporting the slogan “I’d Rather Go Naked than Wear Fur.”
David Blaine In A Box. This is one of those things that i can say i went to and saw the huge crowds of people that came to see David Blaine in a box and hear and see their reactions. In September 2003 he staged his craziest stunt to date. The American illusionist spent 44 days suspended in a glass box by the River Thames in London without food.
Madonna kisses Britney. One which I'm sure everyone knows and if they haven't seen it they definitely heard about it. At MTV’s Video Music Awards in 2003 Madonna and Britney kissed, their joint star power as Queen and princess of pop will keep dominating front covers around the world for ever .
Borat At The White House. One of the funniest and most controversial films to date that i have seen is Borat. In September 2006, Secret Service officers denied Borat access to The White House. Sacha Baron Cohen’s creation had hoped to persuade ‘Premier George Walter Bush” to attend a screening of his film. The antics prompted the Kazakh goverment to disown the movie which went on to take more than $248 million worldwide.
Panda’s In Paris. 1600 paper mâché pandas were put on display in the centre of Paris to increase public awareness about the endangered species. The pandas, which were put there by members of the WWF, represent each of the remaining 1,600 pandas left in the wild. Look at this amazing picture i found its surreal!
$5Million Dollar Bra. Top supermodels in November 2008 took to the stage for the Victoria's Secret show in Miami where they unveiled a $5 million ‘Black Diamond Fantasy Miracle Bra’ worn by Victoria's secret Angel Adriana Lima. It's so beautiful i WANT one!!
In your opinion what is you favourite PR stunt to date?